Why TV?
You may wonder what the benefits are of your business investing in TV? It’s exciting, emotional, engaging and has the ability to bring a brand to life. With the average viewer watching 3 hours, 14 minutes a day it gives you the opportunity to build scale and power. What’s more, TV is memorable. Ask someone to recall their favourite ad and 9 times out of 10, it’s going to be a TV ad. With the best return on investment and the ability to connect with viewers unlike any other media, TV is an exciting and proven vehicle in driving results for your brand.
Why Sky Media?
With 30+ channels, Sky Media reaches over 70% of the Irish TV population every week in over 1 million homes. Whether you want to target Game of Thrones fans on Sky Atlantic or football fanatics on Sky Sports, with such a wide and diverse portfolio you can be sure your campaign will be tailored to reach your desired audience. There really is no better time or place to get involved with TV.
AdSmart
AdSmart is a revolutionary approach to TV advertising. Previously, everyone watching a Sky channel at the same time saw the same adverts. With AdSmart different adverts can be shown to different households watching the same programme. This exciting product is now available to Irish advertisers.
To find out how AdSmart can help your business, visit our dedicated AdSmart section here
