Sky AdVance is our ground-breaking solution that connects TV and ad viewing data to the digital world.
It can be used to amplify your TV campaign by extending your reach online to those who haven’t seen your ad or reinforce your message to those who have, to give additional frequency or a different message.
You can also create your own online targeting profiles based on content, channel or event viewing.
Find out more below:
Amplify your TV Campaign
Audiences defined by ad exposure across linear, sponsorship, VOD & AdSmart from Sky which allows you to:
- Extend the reach of your campaign online to those that haven’t seen it on TV
- Reinforce your TV message online giving additional frequency
- Drive response by adding a click-through, sequential call to action to your brand campaign
Content Targeting
Bespoke audiences defined by the content they watch and platforms they use, meaning you can use:
- Content: target your audience online based on the genres, channels and shows they love, using our viewing data to every TV channel available on Sky platform.
- Key Events: reach highly-demanded audiences to key TV events, using both TV and web browsing data
- Platform Habits: target on viewing behaviour like box-set bingeing or on-demand viewing
FAQs
How does Sky AdVance build an audience?
Best in class audiences are built using viewing data from 450k Sky households, with over a years worth of insights available at any time. Data is gathered from over 500 channels, including RTE, Virgin and C4. Audiences can be scaled for additional reach & dynamically adapted for relevancy – plus all campaigns are measured through our RSMB audited panel, the largest of its kind in Ireland.
Where will my ad appear?
Your display or video ad will be served both on and off the Sky estate programmatically, appearing when your audience visits a brand-safe site. We use industry leading verification partners to ensure your ad is safe. Our approved list of sites can be augmented with your own approved list. You can also serve your ads in selected relevant environments via our contextual partner.
Does Sky AdVance use browsing data too?
As well as engaging with viewers of TV tentpole events, our Supercharged audiences are supplemented with browsing data from Sky owned apps and websites. For example, you can reach true Premier League fans by combining a year’s worth of football viewing with relevant browsing data from the Sky Sports app and website. Audiences built with additional browsing data deliver enhanced scale and reach for your campaigns.
What’s the value of buying an AdVance audience over a direct buy from a DSP?
Sky Advance audiences are unique and built bespoke for your needs. Sky’s audiences are ground in unrivalled 1st party data, giving you the assurance you’re reaching your target audience
How soon can I activate a Sky AdVance campaign?
Plenty of our audience builds are available off-the-shelf for a speedy turn-around of 5 working days. When targeting those exposed/unexposed to your TV ad, we need to wait for at least 10 days after campaign launch. This allows us to build a robust and scaled audience, determining actual incremental reach achieved.
Contact
To find out more about how Sky AdVance can help your next campaign, get in touch here.