Javelin and Casillero Del Diablo launch bespoke multifaceted Sky Cinema partnership.

Javelin and Casillero Del Diablo kick back & relax with Sky Cinema partnership

Javelin, the Irish independent advertising agency, and Sky Media Ireland have launched a brand new partnership in Ireland for the premium wine brand Casillero Del Diablo.

In a new advertising approach for the brand in the Irish market, Casillero Del Diablo debuts a sponsorship with Sky Cinema. With this launch, Casillero Del Diablo acquires a new content strand to engage with the brand’s target consumer base of movie lovers.

The new commercial strategy encompasses the sponsorship of Sky Cinema content via the Sky On Demand platform. Additionally, it includes an advertising targeting proposition called Viewing Passions, an offering that leverages unique targeting capabilities to reach Sky Cinema fans. By using Sky’s first-party data to segment Sky households that are avid movie watchers, Casillero Del Diablo can target these homes whenever they are watching Sky Media TV channels.

Trina Gleeson, Head of Investment at Sky Media Ireland, said: “Casillero Del Diablo is positioned as the undisputed choice for premium at-home drinking occasions, so an alignment with a premium channel like Sky Cinema makes for the perfect partnership. The combination of sponsorship and first-party data targeting is a fresh and innovative approach for Casillero Del Diablo in the Irish market and we’re delighted to collaborate with Javelin and Casillero Del Diablo on this exciting strategy.”

Roisin Shaw, Media Account Director at Javelin said “Casillero Del Diablo have a long-standing association with the best of Irish home-grown TV content.  For2024 we are delighted to partner with Sky and broaden our reach across movie nights. This will further embed Casillero as the number one choice of wine to complement our core consumers nights in.”

InsuremyVan.ie Sponsors Sky Sports News At 9

Sky Media is delighted to announce that InsuremyVan.ie will sponsor Sky Sports News at 9 from June 20^th. This partnership coincides with the return of the Premier League which is delivering some record-breaking viewing numbers since the restart on June 17^th.

Sky Sports News at 9 is the golden hour scheduled in prime time which gives viewers nightly sporting updates and a round-up of the main sporting stories of the day, including in-depth analysis and comment and interviews with the headline makers. Essential viewing for big sports fans and a great fit with InsuremyVan.ie customers.

Jonathan Hehir, MD, InsuremyVan.ie said:  InsuremyVan.ie is now firmly established as the leading provider of quality, low-cost van insurance in Ireland and at a time when InsuremyVan.ie clients are busy helping rebuild the economy, we’re delighted to take over sponsorship of the Sky Sports News at 9. Our customers are big sports fans and as we approach the climax to a remarkable Premier League season, InsuremyVan.ie will be at the forefront of the most exciting sports news action that is gripping the nation. InsuremyVan.ie is proud to sponsor Sky Sports News at 9.

Malcolm Murray, Sales Director, Sky Media Ireland said: We are delighted that InsuremyVan.ie has signed up to sponsor Sky Sports News at 9. Sky Sports News is the home of breaking sports news, running 24 hours a day, 7 days a week and is a go to destination for all sport fans. This collaboration showcases how Sky Media can work with Irish advertisers to deliver desired communication goals across our portfolio of channels.